Story is the strategy.
We build brands that make people feel something and buy something. Strategy-led, story-first, built for the long game.
Built for brands that
mean something
Strategy & Design
Across Industries
Brand Investment
During Em's CMO Tenure
We're not a full-service agency.
We're a sharp one.
Herwood Creative is a strategy-led creative studio founded by June Atkins and Em Atkins. We build brand identities, digital experiences, and content systems for clients who want work that lasts — not work that looks good in a deck and disappears six months later.
Our Services ↗"The thoughtfulness and comfort of a Four Seasons through the lens of Woodstock-era mindfulness."
Forbes · AFAR · Michelin Guide · Yahoo Life
Six ways we can
change your brand
Brand Identity & Strategy
Naming, visual identity, brand architecture, positioning. We build the foundation first so every execution that follows has something real to stand on.
Campaign Development & Production
Full campaign ecosystems from strategy through execution. Integrated paid, organic, and creator-led campaigns with performance measurement built in from day one.
Visual Design & Art Direction
Photography direction, shoot production, design systems, and the visual language that makes people stop scrolling. We've directed shoots for brands with national reach.
Performance Marketing & Growth
Multi-channel paid media, acquisition strategy, lifecycle marketing, and the analytics infrastructure to know what's actually working. $47M scaled, not projected.
Creator & Influencer Programs
We've built creator programs from scratch at the inn, at scale in healthcare, and for clients across industries. Follower counts are the last thing we look at.
Interactive Design & AI Creative
Websites, digital experiences, AI-generated imagery, and automated content workflows. We're already building with these tools so your brand doesn't have to figure it out.
Ready to build
something real?
We take on a limited number of projects each quarter.
Tell us what you're working on.