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Built by people who have
done the thing.
Em and June have been married for five years, and have been building things together since before it was a business. A boutique inn that earned national press recognition. A healthcare brand scaled to $47M. A decade of figuring out what actually works when you are doing everything yourself. Herwood Creative exists because of all of it.
Em Atkins
Em Atkins previously served as Chief Marketing Officer and Chief of Staff at TelyRx, where she guided the company through a period of rapid growth that brought the platform to over $47 million in revenue while expanding access to 450+ prescription medications and serving 250,000+ patients across the United States.
She built the full marketing infrastructure from the ground up: multi-channel paid media, creator programs, and brand partnerships with Howie Mandel, the Dallas Wings, Toni Breidinger, and Richard Torrez Jr.
Em co-founded The Herwood Inn with June, leading operations, community partnerships, and the guest experience strategy that drove national recognition. The property sold for $1.25M at 3× ROI. She did not just run campaigns. She built the systems behind them.
Creative drives performance. Trust builds growth. Systems scale companies.
June Atkins
June Atkins is a Creative Director with 10+ years building brands across hospitality, restaurant tech, fashion, spirits, and emerging technology. She trained at the American Academy of Dramatic Arts in New York, which taught her more about people than any design class ever could. That instinct for story runs through everything she builds.
She co-founded The Herwood Inn with Em, building the brand from nothing: identity, voice, content strategy, and an organic following grown without a dollar in paid media. The property earned national press recognition before the exit and remains the clearest proof of what story-first brand strategy actually produces.
She now leads Herwood Creative and is Adobe Certified, fluent in Figma and front-end development, and a B.A. in Graphic Design graduate of SCAD, Class of 2026, Cum Laude.
Design that works for everyone just works better.
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