Brand Refresh · Herwood Creative
The brand you
have isn't the
brand you need.
Most brands don't need to be rebuilt. They need a creative director who can see what's already working and make it impossible to ignore. Two weeks. Full system. Starting at $3,000.
Logo revamp
Your existing mark, elevated. Primary, stacked, monogram, full B&W set.
Full brand system
Typography, color palette, asset pack, photo direction, voice and tone.
Brand application sample
One real-world execution. Business card, LinkedIn banner, social template, or email signature.
All source files
AI, EPS, PDF plus production-ready exports. Full ownership on final payment.
Logo revamp
$500
Brand refresh package
$800
Brand application sample
$200
2 revision rounds
Included
File delivery
Included
Total
$3,000
50% deposit to reserve
$1,500 today
Optional add-on: Brand Content Kit with directed shoot, curated stock library, and photo direction guide. +$1,000
Ready to start? Let's go.
Fill out your project brief and reserve your spot.
$1,500 deposit
Project brief
Tell us about
your brand.
We'll review everything before your start date and show up ready. Deposit checkout is the next step after submitting.
The basics
What do you go by? This is how we'll refer to you throughout the project.
Pick the closest fit. If you're between two, go with where most of your clients come from.
Your brand right now
Be honest. There's no wrong answer. It helps us know where to start.
What does success look like when we're done?
We'll do our best to accommodate. Rush timelines under two weeks may carry a premium.
Anything else
Competitors you admire, brands you hate, things that are non-negotiable. The more specific the better.
Your existing assets
Logo files, screenshots, brand docs. Nothing required if you're starting fresh.
↑
Click to upload or drag and drop
AI · EPS · PDF · PNG · JPG · up to 50MB
Optional add-on
Brand Content Kit
Once your visual system is built, we pick up the camera. Portraits and detail shots directed against your brand board, a curated stock library, and a photo direction guide so every image you ever choose looks like it belongs. Scheduled opening week of the project so the images and the brand arrive together.
+ $1,000
Before we start
I understand a 50% deposit is due to reserve my spot, with the balance due on final delivery. All work is original and full ownership transfers on final payment.
Brand Refresh
$3,000
Total
$3,000
Deposit due today to reserve your spot
$1,500
Submitting sends your project details to Herwood Creative directly. Deposit checkout is the next step and locks in your start date.
Herwood Creative · Services & Pricing

Six ways we
change your brand.

Strategy-led, built to last. Every engagement starts with a brief and ends with something you can actually use. Select a service below to see what's included, what it costs, and how it works.

01
Brand Identity & Strategy
Naming, visual identity, brand architecture, and positioning. The foundation everything else stands on.
Starting at
$8,500
→
02
Campaign Development & Production
Full campaign ecosystems from strategy through execution. Paid, organic, and creator-led with performance built in from day one.
Starting at
$6,500
→
03
Visual Design & Art Direction
Photography direction, shoot production, design systems, and the visual language that makes people stop scrolling.
Starting at
$5,500
→
04
Performance Marketing & Growth
Multi-channel paid media, acquisition strategy, lifecycle marketing, and the analytics infrastructure to know what's actually working.
Starting at
$4,500/mo
→
05
Creator & Influencer Programs
Built from scratch at the inn, at scale in healthcare, across industries. Follower counts are the last thing we look at.
Starting at
$5,500
→
06
Interactive Design & AI Creative
Websites, digital experiences, AI-generated imagery, and automated content workflows. We're already building with these tools.
Starting at
$6,500
→

Brand Identity
& Strategy

We build the foundation before anything else. Logo, color, type, voice, positioning — all of it grounded in real research about where you are, who you're for, and what makes you actually different. Then we hand you a system, not just a file.

Starting at
$8,500
Full brand: $14,000–$28,000 · 4–6 weeks
What's included
  • Brand strategy document: positioning, voice, audience, differentiation
  • Logo suite: primary, secondary, and icon variations
  • Color palette and typography system
  • Brand guidelines document written for real people to actually use
  • Two creative directions presented before we build anything
  • Two rounds of revision on all deliverables
  • All files exported for print, web, and social
  • Walkthrough call before we officially close
How this engagement works
Strategy before design. Every time.
We write the brief before we touch a color. You see it, you sign off on it, then we build from it. Nothing skips this step.
Two directions, not a committee
We present two or three real strategic directions. Not variations of the same thing. You pick one. We build it out fully.
Two revision rounds, defined upfront
Rounds are clearly scoped. Feedback outside that scope gets quoted separately. No surprises on either side.
50% upfront, 50% on delivery
Standard payment split. Work starts when the deposit lands. Files release when the balance clears.
Start a project →

We take a limited number of projects each quarter. Tell us what you're working on and we'll tell you honestly if it's a fit.

Campaign
Development

A campaign that actually runs: strategy, creative, assets, and the measurement framework to know if it's working. We've built campaigns for national healthcare brands, restaurant tech platforms, and indie hospitality properties. The approach is the same — start with a real idea and build everything from it.

Starting at
$6,500
Full campaign: $11,000–$22,000 · 3–5 weeks
What's included
  • Campaign strategy and creative brief
  • Core concept with campaign line and visual direction
  • Asset suite: social, paid, email, OOH as scoped
  • Copywriting across all formats
  • Creator/influencer brief and outreach templates if applicable
  • Performance tracking framework and KPI definitions
  • Two revision rounds on creative
  • Final files formatted per platform spec
How this engagement works
One concept, built fully
We present one strategic concept with full rationale. We don't pitch you three half-finished ideas and make you guess which one is good.
Scope is locked before production starts
We agree on the platform list, asset count, and format upfront. Adding platforms mid-project gets a scope addendum, not a surprise invoice.
We build for reuse
Assets are sized and organized so your team can extend them without asking us. Templates where it makes sense. Nothing that requires us to be there forever.
50% upfront, 50% on delivery
Standard split. Rush timelines under two weeks carry a 20% premium.
Start a project →

We take a limited number of projects each quarter. Tell us what you're working on and we'll tell you honestly if it's a fit.

Visual Design
& Art Direction

The visual system that makes your brand legible at a glance. We've directed shoots for brands with national reach, built design systems used by teams of 20, and created imagery that still lives on hotel Instagram pages years after we made it. This is what we mean when we say design that works.

Starting at
$5,500
Full system: $9,000–$17,000 · 2–4 weeks
What's included
  • Art direction brief and visual references
  • Design system: grids, spacing, component library
  • Social template suite (static and motion where scoped)
  • Shoot direction and talent/location brief if applicable
  • Photo editing and retouching as scoped
  • Print-ready and digital file exports
  • Style guide addendum to existing brand guidelines
  • Two rounds of revision
How this engagement works
Brief before shoot
Every shoot we direct starts with a written brief: mood, references, wardrobe direction, shot list. Nobody shows up guessing.
Systems, not one-offs
We build for scalability. Templates are built so your team can use them without calling us every time. That's the point.
Shoot costs are separate
Our fee covers direction and design. Photographer, model, location, and production costs are billed through or quoted separately based on your needs.
50% upfront, 50% on delivery
Standard split. Shoot-day fees are invoiced in advance of the shoot date.
Start a project →

We take a limited number of projects each quarter. Tell us what you're working on and we'll tell you honestly if it's a fit.

Performance
Marketing

Em scaled TelyRx to $47M. Not projected. Not modeled. Scaled. Multi-channel paid media, acquisition strategy, and the analytics infrastructure to know what's working before the month is over. This is what that looks like applied to your brand.

Starting at
$4,500/mo
3-month minimum · Ad spend billed separately
What's included
  • Full channel audit and paid media strategy
  • Campaign setup across agreed platforms
  • Monthly ad creative (static + copy)
  • A/B testing framework and cadence
  • Weekly performance reporting, plain language
  • Monthly strategy call with both leads
  • Lifecycle and email strategy as scoped
  • Attribution modeling and KPI dashboard
How this engagement works
3-month minimum, always
Paid media takes time to calibrate. We don't take month-to-month clients because we can't do good work in 30 days. We'll tell you that upfront.
Ad spend is yours
Our fee is for strategy and management. Media spend goes directly to the platforms from your accounts. You see every dollar.
We report in plain English
No vanity metrics, no 40-slide decks. Weekly numbers with plain language context and a recommendation. You always know what's happening and why.
Invoiced monthly in advance
Retainer invoiced on the 1st. Work for the month starts when payment clears.
Start a project →

We take a limited number of retainer clients at a time. Inquire to check current availability.

Creator &
Influencer Programs

We built the program at The Herwood Inn that drove $18,000 in revenue from a single creator in under a month. We scaled creator partnerships for a national healthcare brand reaching 250,000 patients. Follower counts are the last metric we care about.

Starting at
$5,500
Ongoing management: $3,200/mo · Min. 3 months
What's included
  • Creator audit and ideal partner profile
  • Outreach strategy and templates
  • Vetting framework: values, audience quality, content fit
  • Partnership structure: gifting, paid, affiliate, or hybrid
  • Brief templates for each creator tier
  • Tracking codes and ROI measurement setup
  • Content approval workflow
  • Performance report by creator and by campaign
How this engagement works
We vet on values, not vanity
Every creator is evaluated on audience quality, engagement authenticity, and brand alignment. A 50K account that converts beats a 500K account that doesn't.
Everything is trackable
Unique codes, UTMs, and platform-specific attribution for every partnership. We know what drives revenue and what doesn't.
Creator fees are separate
Our fee covers strategy, vetting, and management. Creator compensation is budgeted separately and paid directly by you.
50% upfront for program builds
Strategy and program build invoiced 50/50. Ongoing management invoiced monthly in advance.
Start a project →

We take a limited number of projects each quarter. Tell us what you're working on and we'll tell you honestly if it's a fit.

Interactive Design
& AI Creative

Websites, NFC-enabled digital experiences, AI-generated imagery, and automated content workflows. June is Adobe Certified across the full suite, has built NFC-enabled PWAs deployed at DART stations, and is actively building with AI tools that most agencies are still figuring out.

Starting at
$6,500
Full builds: $10,000–$28,000 · Timeline by scope
What's included
  • Website design and development (Squarespace, Webflow, custom)
  • NFC and QR-linked digital experiences
  • AI image generation and prompt engineering
  • Automated content workflow design
  • PWA and mobile-first interactive builds
  • Digital brand guidelines and component library
  • Platform-specific optimization and QA
  • Handoff documentation so your team can maintain it
How this engagement works
Scope before anything else
Digital builds require a defined scope document before we quote. We don't estimate from a vague brief. We'll ask the right questions first.
Built to hand off cleanly
Every build includes documentation your team or a future developer can actually follow. Nothing that requires us to be on call forever.
AI tools are part of our process, not a gimmick
We use AI for image generation, content iteration, and workflow automation because it makes the work better and faster. We're transparent about where and how.
Milestone-based payment
Larger builds split into milestones: deposit, design approval, development complete, launch. Smaller projects use the standard 50/50 split.
Start a project →

We take a limited number of projects each quarter. Tell us what you're working on and we'll tell you honestly if it's a fit.

Before we start

Our ground rules.

These apply to every project, every client, every time. Not fine print — just how we work.

Strategy is not optional

Every project starts with a brief. We don't skip it to move faster. Skipping it is how you end up redesigning in month three.

Scope is locked in writing

What's in, what's out, how many rounds, what format. Agreed before we start. Changes go through a scope addendum. No surprise invoices.

We need your feedback fast

We build in two rounds of revision and keep to timeline. We need feedback within five business days of each delivery to hold your slot.

50% upfront, always

Work starts when the deposit clears. Final files release when the balance does. Retainers invoice monthly in advance.

We'll tell you if it's not a fit

If your project isn't right for us or your budget isn't there yet, we'll say so directly and point you somewhere that makes sense.

You leave with everything

Files, source documents, guidelines, handoff notes. You own it all. We don't hold anything hostage or make ourselves hard to replace.

Tell us what
you're working on.

We'll tell you honestly if it's a good fit, what it'll take, and what it'll cost. No pitch decks, no discovery calls that go nowhere.

Start a project ↗ How we work