Herwood Agency — Enterprise Brand & Design Systems
Brand StrategySaaSFintechGrowth DesignSales EnablementB2BIdentity SystemsPitch DecksBrand StrategySaaSFintechGrowth DesignSales EnablementB2BIdentity SystemsPitch Decks
HealthTechDesign SystemsOnboardingPLGComponent LibsPositioningSeries A to CEnterpriseHealthTechDesign SystemsOnboardingPLGComponent LibsPositioningSeries A to CEnterprise
Enterprise Brand & Design Systems

Design that moves deals.

1 Referral only. If you are here, someone vouched for you.

Brand strategy, pitch systems, and growth design for SaaS and Fintech companies that need to look like category leaders before they are.

PIPELINE
OPEN PIPELINE
$1.8M
+14% vs last quarter
Meridian Corp
$210k
Vantage Group
$148k
REVENUE
67%
Win rate
ARR
$4.2M
GROWTH
+22%
Revenue by segment
Enterprise $2.1M
Mid-market $1.4M
SMB $0.7M

The full stack of brand execution

From positioning to pitch deck to product design system. We operate end-to-end so your team does not have to manage five vendors.

01

Brand Strategy & Positioning

Category design, competitive positioning, messaging architecture, and brand narrative that resonates with enterprise buyers and investors.

PositioningNarrativeICP Design

02

Sales Enablement Design

Pitch decks, one-pagers, demo environments, and sales collateral engineered to close. From Series A through enterprise procurement.

Pitch DecksOne-pagersRFP Systems

03

Product & Growth Design

Design systems, onboarding flows, and growth-loop UI for SaaS products that need to convert, retain, and expand accounts.

Design SystemsOnboardingPLG

04

Brand Identity Systems

Full visual identity. Logo, typography, color, motion, and component libraries built to scale across markets, verticals, and product lines.

IdentityMotionComponent Lib

Design that works
everywhere.

Every system we build is crafted to perform across every touchpoint. From a board deck to a mobile dashboard to a sales one-pager. Consistent, scalable, and unmistakably yours.

  • Responsive across all devices and contexts
  • Built for handoff, not just delivery
  • Systems your team can actually operate
  • Every pixel intentional, every decision documented
PIPELINE
9:41
Active
Closed
Team
Meridian Corp
$148k
Contract review
78%
Arklow Systems
$92k
Proposal sent
45%
Vantage Group
$210k
Discovery call
20%
Team activity
JR
Closed Meridian deck review
2m
TK
Sent Arklow proposal
18m
MP
Logged Vantage call
1h

The interfaces your
buyers live inside daily.

Enterprise buyers spend 8 hours a day inside dashboards like this. We design for the context they actually work in, not an idealized version of it.

app.meridian.io / revenue
Meridian.
Workspace
Revenue
Pipeline
Accounts
Analytics
Reports
Forecasts
Attribution
Settings
Team
Integrations
Revenue Overview
Q2 2025
Export
New Deal
ARR
$4.2M
+22% QoQ
Open Pipeline
$1.8M
+14% vs last Q
Win Rate
67%
+8pts YoY
Avg Deal Size
$124k
-3% vs target
Account
Value
Stage
Owner
Arklow Systems
$210k
Contract
J. Reed
Vantage Group
$148k
Proposal
T. Kim
Solent Partners
$95k
Discovery
M. Park
Nordvik Capital
$320k
Proposal
J. Reed
Castleford Inc
$78k
Discovery
T. Kim
Revenue by month
Jan
Feb
Mar
Apr
May
Jun

What brand actually changes.

Drag the divider. Same product, same team, same market. Different brand system. The difference is not subtle.

Arklow Software
Arklow helps enterprise teams manage their revenue pipeline with powerful tools and real-time data.
Get Started Today
Feature One
Streamline your workflow with our powerful tools
Feature Two
Real-time analytics and reporting at your fingertips
arklow.
Platform
Pricing
Docs
Get a demo
Revenue Intelligence
Stop guessing.
Start closing.
Real-time pipeline visibility for enterprise revenue teams. Know exactly what to prioritize, every single day.
Start free trial
Watch demo
67%
Win rate lift
3.2x
Pipeline velocity

Tokens, components, documentation.

We don't just deliver screens. We hand off a living system your engineering team can build from and your design team can scale.

Assets
Components
Tokens
Arklow Design System v2.1
Pages
Components
Tokens
Icons
Patterns
Layers
Color tokens
Typography
Buttons
Form inputs
Data tables
Badges
Color tokens
primary
dark
surface
overlay
tint
Semantic
success
warning
error
info
Typography scale
Display / 900
Heading / 700
Body regular — Inter 400, 14px, 1.7 line height
Label / 600 / uppercase
Button components
Primary action
Secondary action
Ghost / tertiary
Form inputs
Company name
Arklow Systems
Email address
j.reed@arklow.io
Status badges
Active
Pending
Churned
Draft
Spacing tokens
space-1 — 4px
space-2 — 8px
space-4 — 16px
space-6 — 24px
space-12 — 48px

Pitch decks that close enterprise.

This is the caliber of work that goes into every sales asset. Data-forward, visually precise, built to survive a room full of skeptical VPs.

Q2 2025 Growth Report
03 / 12

The brand gap is costing you deals.

Enterprise buyers make 70% of their decision before the first sales call. What your brand communicates in those first seconds is non-negotiable.

70%
of buying decision made before first call
3x
higher close rate with a polished brand system
8wk
from brief to full system delivery
Win rate by brand maturity tier
Full brand system
88%
Partial brand
54%
No brand system
22%
Brand refresh
71%
Revenue mix by engagement type
3
Services
Brand Systems
Sales Enablement
Growth Design
3x
Avg ROI
Proven exit
8wk
Delivery
Brief to handoff
100%
Referral
No cold outreach

Get in touch.