We didn’t sell The Herwood Inn because it failed. We sold it after building something successful, recognized, and deeply meaningful, and realizing success alone is not always a reason to keep going.

Before starting Herwood Creative we renovated and ran a boutique hotel in Woodstock. Years later we helped scale a healthcare company to $40M in revenue and expand medication access to more than 250000 patients nationwide. Both experiences taught the same lesson. People choose brands that feel trustworthy intentional and human.